With TrueView ads, advertisers can gain a ton of information about the performance of their ads for optimization and testing purposes. Using their Google Ads account, YouTube account managers can collect data on an ad's completed views, partial views, channel subscriptions, clickthrough rates on CTAs, views sourced from a user sharing the content, and views on the brand's other content that can be attributed to a person initially viewing a video ad.
These actions help advertisers better understand the full value of their video ad spend and where to allocate budget to increase results. Non-skippable ads can play before, mid-roll, or after the main video. They can be 15 to 20 seconds in duration. Non-skippable mid-roll video ads appear midway through a YouTube video that's 10 minutes or longer. Non-skippable ads give you just as much freedom as TrueView ads in their allotted content.
You can include people, dialogue, audio, and more elements that you find best represent your brand in 15 to 20 seconds. Because non-skippable ads can't be skipped, these videos are best created with a call-to-action CTA so you can optimize the attention you do have from the viewer. In other words, encourage viewers to click on your ad and receive something in return. Perhaps you've released a new product or are promoting a major event this season — use non-skippable ads to get those clicks.
Make the click worth it. Bumpers are the shortest type of YouTube video ad available to you. At just six seconds per bumper, these ad spots play before a viewer's chosen video. Bumper video ads obviously can't tell a good-enough story in just six seconds, but they make terrific complements to larger video campaigns on a new product launch or event.
Just be sure to use the six seconds wisely, and include only the components of your brand you want your audience to remember. Overlay ads are a banner ad that hovers at the bottom of the video, as shown below.
This type of ad is ideal to supplement your other in-stream video campaigns. A banner ad is a great way to avoid advertising your product in an intrusive way. Now, you're ready to set up your advertising campaign. First, go to your Google Ads account. When you first sign up, the screen might prompt you to start creating a campaign right away. That way, you can get to your brand new Google Ads dashboard.
Set your budget per day or for the entire campaign. You should create separate campaigns for YouTube search results and YouTube videos, as this will help you to better track performance metrics. These ads are served to people performing very different activities and require a different amount of commitment from the viewer, so it's best to monitor performance separately. Next, define the location of users whom you want the ad to be shown to. You can also exclude certain locations.
These options are for those who wouldn't like to advertise their brands on videos that have profanity or sexual content. In the advanced options, you can specify the operating system, device, and carrier for more granular targeting.
This is especially useful for mobile app ads, and there's an option to increase or decrease your bid based on if the video ad is shown to someone on a mobile device. You can set beginning and ending dates for your campaign, create a custom schedule for when your video ad should be shown, and limit the daily impressions and views for users. This all helps you to get the most return for your ad spend.
Next, define the audience you would like the video to be shown to — options include gender, age, parental status, and household income. You can also target individuals by their interests, such as beauty mavens, cooking enthusiasts, horror movie fans, etc. Try running multiple campaigns to target different groups of users to discover who is most engaged, rather than including everyone you want to target in one campaign. You can also target individuals by keywords, topics, or placements where you would like your video ad to appear.
Keyword targeting with in-display ads can be a powerful tool for finding individuals who are looking for a visual answer to a question. Be sure to do your research, and try testing out different groups of keywords to see which leads to more views, clicks, or conversions. Additionally, you can use video ads to remarket to people who have been in contact with your brand already. Every month, YouTube releases a rundown of the best YouTube ads from around the world.
You can do this by logging into your YouTube account and clicking the small camcorder icon on the top-right of YouTube. Be sure to fill out all of the necessary information like the title, description, and tags. First, go to your Google Ads account. Currently, Google provides five options:. To find out more about a goal option, simply hover your mouse over it. And for more context, the chart below shows further details about video campaign goals and subtypes.
You can add or remove a goal at any time. Choose a Name This is only for your internal use, so choose a name that clearly describes your campaign. This will help you to easily identify the campaign when you start running multiple campaigns in Google Ads. Set Your Budget Start by setting the average amount you want to spend each day. You can also choose the standard or accelerated delivery method.
Standard will spread your budget throughout the day, whereas accelerated will show your ads at every available opportunity and your budget will run out faster.
To begin, opt for accelerated delivery. That way, you can quickly collect data that you can use to optimize your campaign. Select Your Networks This section allows you to select where you want your ads to appear. Select a Language and Location Make sure that you select the country and language you want your ad to appear in. Select Your Bidding Strategy Now you need to choose how you want to pay for your campaign.
Google Ads provides four options:. Before you begin selecting your audience, make sure to give your ad group a descriptive name. Select Your Demographic This is the first stage of honing in on your target audience. Ads allows you to define who you want to reach by options such as their gender, age, and parental status, etc.
Hone in on Your Target Audience In this section, Google Ads gives you plenty of options to find your perfect target market. Next, you can choose the specific type of content that you want your ads to appear on. Input Your Target Keywords Enter or paste your target keywords into the box using one word or phrase per line.
Select Topics Simply select any relevant topics to show your ads on content about specific subjects. Choose Your Ad Placements Okay, now you can select specific places where you would like your ads to show. If you leave this section blank, your ad will appear on any YouTube or Display Network placements that match your other targeting selections.
Next, use the search bar to find your marketing video. Remember, in-stream video ads have a companion display banner. So in this case, you can upload an image or let Ads automatically generate one using videos from your YouTube channel. Congratulations, you just set up your first YouTube advertising campaign!
The cost of YouTube advertising can be off-putting for small companies, especially if your core business is dropshipping. This could be because you do not have much capital to invest, or maybe you are not seeing the ad revenue you expected from other advertising platforms, like social media advertising. But YouTube advertising focuses on a different content format, with a very different way of engaging with people.
If your audience engages with video content better than others then YouTube advertising is the best platform to discover ad revenue from. Time to get funky! Product Launch: Videos are a great way to introduce a new product or build excitement about an upcoming release. Audience Engagement: YouTube can be a great venue for connecting and interacting with customers. Customer Help: YouTube is a great place to offer how-to video solutions for common customer problems.
Your videos can serve as a more engaging FAQ, or help customers gain a more advanced understanding of the features your product offers. With so many different ad formats to choose from, YouTube advertising is a playground for marketers looking to experiment with ad formats and gain exposure in a predominantly untapped market.
Where else can you put advertising on other people's popular YouTube videos? Have you tried marketing with YouTube ads? What has your YouTube Advertising experience been like? Home Blog. Last updated: January 23, Video Marketing. A strong mood or emotion. Tight framing of key products or faces unfamiliar ones, too.
Perhaps a surprising or unusual genre choice like humour or suspense. Or a catchy song, if you can secure the rights. For instance, this leaderboard-topping Vrbo ad starts off powerfully because of its opening shot of outright misery. Why is the sunny beach video about a sad wet man? Source: VRBO. According to YouTube, top-of-funnel awareness ads perform best when branding appears in the first five seconds and throughout the ad. Meanwhile, ads aimed for audiences further down the funnel, eg.
In it, majority owner and famously handsome man Ryan Reynolds alludes to the expensive studio-shot video Mint Mobile had started to prepare. The takeaway here? A truly great video ad personifies your brand in a way where literally every detail supports that character, tone and vision.
In , Wells Fargo ran a brand awareness campaign on YouTube that directly acknowledged their recent history of spectacular customer abuse scandals. Add in some famous guitar riffs and you have some pretty stirring stuff. Pro Tip: And if you have the resources for multi-ad sequencing i. If your campaign goals are lower-funnel actions e. This will give additional clickable elements to your ad, so viewers can click before the end. For instance, Monday.
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